downloadable series

Understand the person before the product.

A 10-page printable guide to asking questions that uncover what the homeowner wants, what is driving the project and what matters most to them, before you talk about any product.
A look inside the guide

Inside this 10-page guide

  • The nine discovery questions, in order
  • How to get past the first answer
  • How to respond to guarded answers
  • Why to ask about the investment early, and how
  • How to sum up what you heard so the homeowner agrees on the problem worth solving
  • What good looks like next to the most common mistakes
  • A one-page quick reference card

Course Lessons

Get all nine field guides

The Yes Ladder and a guide for every step of the appointment, from the opening to the close. $449 for the set.

See the bundle