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Signature course

The Complete In-Home Sales System for Remodeling Professionals

Today's homeowner has changed. The Adaptive Sales Framework is the complete process for selling them — structured enough to be repeatable, flexible enough to close in one sit or two, depending on what the appointment calls for.

What’s Included

  • 21 modules in 5 phases, in the same order as a real appointment
  • Short explainer videos, that introduce the modules they come before
  • 25 skill builders: talk-track trainers, drills and simulated homeowner conversations, set to your trade
  • 9 field guides and the Yes Ladder poster to review before appointments
  • Full Appointment Example: one appointment done well, okay and poorly
  • Project Questions: discovery questions for your trade
  • My Performance: log leads, score appointments and see where the opportunity is
  • Certificate of completion, shareable on LinkedIn, X or Facebook

Who is this for?

I'm a Sales Rep

You sell residential remodeling to homeowners.  You want to close more deals at higher tickets with less pressure, less burnout, and a system you can actually trust in the field.

  • Lifetime access to the full Adaptive Sales Framework course
  • Quick checks, downloadable field guides and video lessons
  • Unlimited practice with 25 skill builders
  • My Performance: powerful insights on your book of business and where the opportunities are

I'm an Owner or Sales Leader

You're rolling this out to a team.  You want consistency across every rep, faster ramp times on new hires, and a level of customer experience your competitors can't match.

  • Individual School for your company - your team only sees what is relevant to them
  • Team progress reporting and completion tracking for managers
  • Customization, content tailoring and rollout planning included
  • On-site training support and ride alongs are optional upgrades

Take a Look Inside

A Peek at the Skill Builders

My Performance

See Where Your Opportunities Are

Close Rate | Demo Rate | Average Ticket | NSLI | Cancellations | Commission

My Performance comes with the course. Log every lead you're issued, score each demo, and your dashboard fills in as you go.


See how your numbers compare with your own goals and REA's performance standards, which steps of your appointment are strongest and which are slipping, and how your income is pacing for the year.


For any period you pick, it shows what's going well and where the opportunity is, then points you to the modules and skill builders that help. Bring it to your one-on-ones.

What’s in the Course

meet Your instructor

Trained by Someone Who's Actually Done It

13+ Years Experience | 700+ reps trained | $800M+ Revenue Overseen | Top 40 Under 40 | Extreme Sales Award

Jacquelyn Martin has spent 13+ years in the trenches of home services sales — building, managing, and scaling real teams to real results.


She sold $2.2M in her first full year of exterior remodeling sales as a rep, has trained 700+ sales reps and managers, and overseen sales organizations responsible for $800M+ in total revenue. She's earned industry recognition including Top 40 Under 40 by Professional Remodeler and the Extreme Sales Award.

She built Remodelers Edge Academy because she remembers the version of herself fumbling appointments, losing deals she didn't know how to save, and learning the hard way what nobody had taken the time to teach her.

The Adaptive Sales Framework is everything she wishes someone had handed her on day one: the playbook, the psychology, the actual game. Built to develop the kind of sales professionals and leaders this industry doesn't have enough of.

One Time Payment

$2,500

Enrolling a team?  Talk to us about team pricing.
  • 21 modules in 5 phases, in the same order as a real appointment
  • 25 skill builders: talk-track trainers, drills, builders and homeowner conversation simulators, adapted to your trade
  • Video lessons
  • A quick check at the end of every module
  • Downloadable field guides
  • My Performance: powerful insights on your book of business and where the opportunities are
  • A full example appointment, shown done well, okay and poorly
  • Certificate of completion
  • Lifetime access, self-paced

Frequently Asked questions

Who should buy this?
For individual sales reps in remodeling and home services who want to close more deals at higher tickets, and for owners or sales managers rolling sales training out across a team. Whether you're new to in-home sales or a seasoned vet, the framework adapts.
Who shouldn't buy this?
The Adaptive Sales Framework is built specifically for in-home, one-call-or-two-call sales of remodeling and exterior services to residential homeowners. It's not designed for insurance restoration sales, new construction or pre-construction sales, multi-family or commercial properties, or B2B sales processes with long buying cycles and multiple stakeholders. If you sell into someone's living room, this works. If you sell into a procurement department or deal with insurance companies, this isn't the right fit.
What makes the skill builders different from typical sales training videos and other content I have seen before?
Most sales training is watch once and forget. The skill builders are practice you come back to: trainers to learn the talk tracks word for word, drills for the hardest moments, and simulated homeowner conversations with a coaching report at the end. Pick your trade, use your own products and prices, and run them before appointments until the steps feel natural.
How is the course structured, and how much time will I need to commit each week?
21 modules in five phases, following the order of a real appointment, with short explainer videos that introduce the modules they come before. Each module takes about 15 to 25 minutes to read, about 7 hours in all, and ends with a quick check and things to practice that week. Most reps do one or two modules a week, plus skill builder practice before appointments.
I'm a veteran rep.  Will this be too basic for me?
No. Veterans use it to sharpen, fill gaps and bring consistency across their year. The psychology underneath each step lets you adapt to the customer in front of you instead of just running a play. New reps use it to build a foundation. Veterans use it to find the half-percent improvements that compound on their current success.
Can I customize this for my company?
Yes, for team enrollments, we tailor the framework to your products, your processes, and your scripts. Custom course branding, dedicated school setup, manager support, and rollout planning are all part of a team implementation. Submit a team enrollment request to start the conversation.
How long will I have access?
Lifetime for individuals (varies for teams). Refresh skills, revisit modules, come back to skill builders whenever you need a tune-up. New content added to the program is included for existing members.
Do I get a certificate?
Yes. Finish all 21 modules and watch the course videos, and your certificate of completion is ready to download and share on LinkedIn, X or Facebook.